Elementium Labs
/02 Portal · waitlist

More of your visitors become customers. Every week.

Portal is a conversion strategist for your website. It connects your analytics with what your customers actually say, walks your site as your best buyers would, and hands you evidence-backed changes, ready for your coding agent. Then it tells you what worked.

Join the Portal waitlist →
CThe comparing parent

Sec 3 child, messaging 3 centres the same evening. Needs the price per lesson and proof online works.

31 chats · 1,240 sessions · Example
1 · hesitates
No hourly rate in the price table.
Evidence: 3 of 10 chats ask "per lesson?"
2 · leaves
Nothing shows online works.
Evidence: 4 in 10 leave from here (Clarity)

Getting website advice is easy. Knowing which change will win you more customers is not.

AI audits and checklists don't know your buyers, your traffic or what your customers ask before they buy.
The evidence is scattered across Google Analytics, Clarity, Search Console, your chats and your own head. Nobody puts it together.
With a few thousand visitors a month, you can't tell if last week's change helped, hurt or did nothing. And it never stays fixed: your ads, your customers and your site keep changing.
1

Everything you know about your buyers, in one place.

How people use your siteTraffic, engagement and conversions from Google Analytics, Microsoft Clarity and Search Console.
What your customers sayWhat they ask, what convinced them to buy, and where they stall or drop off. From Plaza conversations, or your own notes.
Who your customers areYour ideal customers, and the marginal ones who almost bought.
GA4Microsoft ClaritySearch ConsolePlazaYour notesAll connections read-only
2

A handful of buyer profiles, built from evidence and kept up to date.

Portal builds your core buyer profiles from that evidence: who they are, what they need to see before they act, and what makes them hesitate. Each one shows how much real evidence supports it, and it sharpens as more comes in.

CThe comparing parent
Example
SituationSec 3 child, messaging 3 centres the same evening.NeedsThe price per lesson and proof online works.Hesitates atNo hourly rate on the pricing page.Evidence31 chats1,240 sessions
3

Every page, seen through your buyers' eyes.

Portal walks your site as each profile, page by page, and marks where they would hesitate or leave. Every point is tied to evidence, so you're never acting on opinion alone.

/pricing4 in 10 pricing-page visitors tap the price table looking for an hourly rate.Evidence
/pricingParents ask "per lesson?" in 3 of 10 chats.Evidence
/onlineThe comparing parent would look for a results line before booking.Idea
Walkthrough-only findings are labelled ideas; data- or chat-backed ones are evidence · Example
4

Exactly what to change, why, and how to build it.

  • The change and the evidence behind it
  • The result it should move
  • The tracking to measure it
  • A tailored prompt to paste into your coding agent (Claude Code, Cursor, Lovable)
  • Or a plain brief for your web person
Change pack #7 · Example
Change
Add the hourly rate (US$70/hr) to the price table on /pricing.
Should move
Pricing → WhatsApp taps
Tracking
Event: pricing_whatsapp_click
In pricing.tsx, add an "hourly rate" column to PriceTable showing price/duration. Keep the existing per-term price. Fire pricing_whatsapp_click on the WhatsApp button.
5

Honest results, even with small traffic.

Once a change ships, Portal watches it automatically and reports back: keep, revert, or keep watching. It uses methods built for smaller sites, like setting the win condition before the change goes live and comparing against pages you didn't touch, so it doesn't call a result on a lucky week.

Hourly rate on /pricingKeep
Shorter sign-up formRevert
Results line on /onlineKeep watching
Example
6

A conversion pipeline that keeps up with your business.

When something changes (a new ad campaign, new questions from customers, a shift in traffic, a change to your site), Portal updates your buyer profiles and re-ranks what to fix next. You always have a short, current list.

Parade·Plaza·Your site·Your data→ feed the pipeline
Next up
Answer "is online as good?"
Saturday slots on home
Being built
Trial-lesson page
Measuring
Results line on /online
Kept
Hourly rate on /pricing
Example
For owners who don't code

If parents keep asking the same question on WhatsApp, your website should answer it. Plaza notices; Portal turns it into a plain brief your web person can act on.

Honest about its limits
Portal doesn't edit your site: your coding agent or developer ships the change.
It won't call a result early. If the data can't tell yet, it says so.
/02 Portal · waitlist

See your website through your best customers' eyes.

We'll email you when Portal opens, starting with the sites it fits best.