Elementium Labs
/01 Parade · waitlist

Your ads and content team, without hiring one.

Parade's strategist works out which message, audience and channel will bring you customers. Its producer makes the ads (polished images and production-quality video) and the posts and pages to match. You set the budget and approve; Parade runs it, measures what turned into customers, and improves the next round.

Join the Parade waitlist →
The Strategist

Decides what to say, to whom, and where. Reads your chats, ads, site and searches.

The Producer

Makes the image and video ads, posts and pages, in every size and format.

↓
Ad preview · ExampleInstagram · 9:16
BMBright MathsSponsored
Trial lesson this Saturday. Two seats left.Book a trial
Ad"Trial lessons" · 15s video
Enquiries11 on WhatsApp
Customers3 students · US$110

You can already make an ad with AI. Making ads that keep bringing customers is the hard part.

Every round starts from scratch.

You re-explain your business to the chatbot, and it still doesn't know which of your messages actually turned into customers.

The results stop at the click.

The ad account reports clicks and messages; the customer who paid three weeks later on WhatsApp never makes it back. So the ad that gets clicks gets the budget, not the one that gets customers.

It never ends.

Ads wear out, budgets need moving, new versions need making every few weeks. It's a part-time job on top of running the business.

Parade does the part that doesn't fit in a chat window. It knows your customers, keeps going every week, and judges everything by who actually bought.

The Strategist

The Strategist decides what to say, to whom, and where.

It gives you: a plan sized to your budget, and briefs for each ad, post and page, with the reason behind every choice.

Your conversationswhat customers asked before they bought
Your adshow they've performed
Your websitehow visitors move to an enquiry and a sale
Your searchesGoogle Search Console
Competitorswhat they advertise and post
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Plan · October · ExampleBudget US$300

Lead with trial lessons for Sec 3 parents on Instagram and Google. Reason: "trial" appears in 6 of 9 chats that booked, and Saturday searches peak Sunday evening.

AD15s video, trial lesson, two seats left · US$180
ADGoogle search: "sec 3 maths tuition [area]" · US$120
PAGE"Is online as good?" — answers the question 3 in 10 parents ask
The Producer

The Producer makes ads that look like you hired a studio.

High-quality image ads and production-quality video, built on the messages that convert, using your brand, your products and, if you like, a few clips from your phone. Every ad comes in the right size and format for each platform, with variations to test. Posts and pages to match.

BMBright MathsSponsored
Two seats left this Saturday.Sec 3 maths, small groups of 4.Book a trial ↑
BMBright MathsSponsored···
Trial lesson · US$35
brightmaths.sgSec 3 maths, US$70/hrBook now

Bright Maths Small groups of 4, and a US$35 trial to see if it fits.

BMBright MathsSponsored
Is online as good? Watch a lesson.
0:12 / 0:40
Story · 9:16Feed · 1:1Video · 4:5

Examples made with Parade · invented business · no AI-generated faces

How it works

A loop, not a line · step 5 feeds step 1
1

Plan

The Strategist builds a plan and briefs from your data.

2

Produce

The Producer makes the ads, posts and pages.

3

Approve

You review everything and set your budget and spend cap.

4

Run

Ads go live on Meta and Google; posts and pages publish.

5

Improve

The Strategist reads results end to end, from ad to enquiry to customer, and builds the next round automatically.

← 5 feeds 1

You could learn to run ads. You shouldn't have to run them every week.

What we need from youA budget, your approval, and optionally a few photos or phone clips.
What you get backPlain answers, like the one on the right.
Weekly note from Parade · Example
The video about trial lessons brought 3 new students for US$110. We're putting more behind it.
Channels
AdsMeta (Facebook, Instagram) and Google
PostsInstagram, Facebook and TikTok
PagesPages that answer your customers' questions, so you show up when people ask Google or ChatGPT
You stay in control
Nothing runs until you approve it.
Spend caps you set; we never hold your ad money.
No AI-generated faces unless you ask for them.
Customer quotes only with their consent.
/01 Parade · waitlist

Hand off your ads. Keep the final say.

We'll email you when Parade opens, starting with the businesses it fits best.

Where customers find you today